Thursday, July 15, 2010

Beauty Products Go Green

THESE DAYS, it’s all about caring for the environment, tracking one’s carbon footprint, and being mindful of recyclables. Slowly, yet massively, we are taking note of toxins that shouldn’t be part not only of our diets, but also, our beauty routines.

Going green from head to toe, inside and out.

There’s a new batch of good-for-you skincare and hair-care products, including cosmetics, that certainly up the bar in quality, and, by example, urge others who are eating their beauty dust to follow suit.

Good fuel in, good fuel out

Nutrition plays a big part in one’s decision to go green. More often than not, people who have developed organic grocery-shopping habits and eating have seen the health benefits of doing so, making it the next logical step to incorporate smart dietary choices in other aspects of life.

The first to get tossed out are body products that contain questionable ingredients such as mineral oil, parabens and other unwanted chemicals—an easy feat for regular weekend market shoppers who see young entrepreneurs sell homemade colognes, massage oils, and bath and body products in their stalls while touting the benefits of the naturally derived ingredients found in their goods.

Hair and makeup apparent

Big cosmetic companies haven’t disappointed either in delivering products for this new niche of extra-scrutinizing consumers. L’Oréal Professionnel has launched Série Nature-a new line of shampoos and conditioners that are paraben-free, silicone-free (and one shampoo, sulfate-free), feature 100-percent natural color, and contain no artificial color or synthetic fragrances. The bottles are even made of 100-percent recycled PET plastic and the products are manufactured in the company’s ISO-certified “green factory” which aims to be carbon neutral by 2015.

As for makeup and skincare, The Body Shop has always been at the forefront in terms of green initiatives in the form of fair labor practices and Community Trade-sourcing raw materials and natural ingredients from marginalized countries and at times setting up income-earning initiatives for local workers (as seen as far back in 1991, when the company set up a paper factory in Nepal, and a soap factory in Glasgow).

What’s next, locally?


In the Philippines, mainstream manufacturers still need to face the challenge of delivering products that do not contain toxins and harmful additives that are already being rapidly eliminated and frowned upon by their Western counterparts (calling nail-polish companies).

But, kudos to retailers like Metro Supermarkets which carry the green lines of famous brands like Clorox, and even new players in the household product scene.

It’s not easy to jump into the green bandwagon and stay committed to a healthy lifestyle. After all, not only is it inconvenient at times (which bin does your used coffee cup go in?) but also, expensive.

For example, buying a bottle of Clorox Greenworks dish liquid from Metro costs 10 times more than getting a refill sachet of regular dish soap. Yet, again, it’s a commitment to a better way of living—and now is always a good time to start, and right here, the best place.

Visit http://NyMinuteNow.com or http://BeautyintheBigApple.com.

Image courtesy of Cosmo.ph. Original Inquirer article link here.)

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