Something NYX

WHEN I INTERVIEWED A makeup artist from Manila who visited New York a while back, he told me in passing about this pro-makeup line that featured wallet-friendly price points: NYX Cosmetics.

At the time, I was bent on pursuing more writing and editing jobs versus hair and makeup gigs, so I simply kept the note and moved along. Recently, however, I’ve considered reviving my stagnant makeup-artist career and even perused getting a cosmetology license; or even just taking a refresher course—just to make things official.

I found myself one late night browsing NYXcosmetics.com and was grandly entertained—like a kid in a candy store: full makeup palettes retailing for $15-$25 (about P690-P1,150); a large and extensive 96-shade lip compact (“One palette with every single color imaginable!”), train cases and a bevy of brushes, eye shadows, makeup bags and beauty kits, all at affordable prices. I couldn’t believe my eyes!

Beauty within reach

Founded in 1999 by Toni Ko, a young entrepreneur who wanted to “create a line of cosmetics that provided quality products at approachable prices,” NYX offers a wide range of cosmetics and beauty accessories that one could spend or splurge on, minus the guilt. “[These attractive prices] have made NYX [one of] the fastest-growing cosmetic companies in the United States,” according to the website. “The ultramodern and stylish packaging fused with the huge selection of highly pigmented colors continues to catch the eyes of many hip and sophisticated makeup gurus and have become favorites in their kits.”

The Make-Up Artist Kit S102 with 25 eyeshadows, three bronzers, four blushers and
three lip colors in one neat compact.

Both makeup industry pros and random beauty enthusiasts enjoy NYX’s straightforward cosmetic lineup: The Make-Up Artist Kit S102 features a palette of 25 eye shadows, three bronzers, four blushers and three lip colors in one neat compact. The Make-Up Box S108, on the other hand, has three blushers, four lip colors and 16 eye shadows with trays that slide out to the sides, reminiscent of beauty compacts found in Duty-Free catalogs. For the ultimate makeup artist indulgence, check out Eye Shadow Palette—with all 78 shades ranging from eye-popping brights to more subdued neutrals. Those looking to invest in a sturdy professional train case will enjoy NYX’s small and medium boxes, which retail for $85-$125 (about P3,910-P5,750), while larger versions—a four-tiered box and another with lights—sell for $300 and $500 (about P13,800 and P23,000). Also note the a la carte selection of face bases, lipsticks, single eye shadows, pencils and more, starting at $3.50 (about P161)—all cruelty-free and with no animal testing.

NYX Cosmetics are available at http://www.NYXcosmetics.com. Ask Mariel a beauty question at http://BeautyintheBigApple. com or visit her blog at http://NyMinuteNow.com.

Original Inquirer article link here.